Typography: 
Custom Typography with Humanist Serifs and Smooth Curves
This custom typography features humanist serifs, with a design that combines classic elegance and modern legibility. The smooth curves bring warmth and approachability to the font, making it both functional and visually appealing. It was created to convey a sense of timeless sophistication while maintaining a modern and clean aesthetic.
Symbol of the Tree of Life
This symbol represents the Tree of Life, embodying the concept of longevity and eternal growth. It symbolizes the interconnectedness of all life forms, the continuous cycle of birth and renewal, and the resilience to endure across generations.

Color Palette:
The selected color palette combines softness and depth to convey the core values of the brand. The light pink evokes delicacy and lightness, symbolizing the care and sensitivity required in geriatric care. The deeper pink adds a sense of warmth and emotional connection, strengthening human bonds. The medium blue balances the palette with a touch of trust and serenity, ensuring clear and accessible communication. The dark blue reinforces seriousness and professionalism, projecting an image of security and reliability, essential in the healthcare field. This harmonious tonal variation conveys serenity, care, and trust.

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